Your business has a story. Let's make it one worth telling

PR • MEDIA STRATEGY • STORYTELLING

Declare! Media Solutions helps minority- and women-owned businesses turn their expertise, accomplishments and impact into stories that build visibility and credibility. Led by veteran journalist Queen Marie Torres, Declare! brings more than 20 years of newsroom and storytelling experience to the other side of the media pitch.

Pitch It or Fix It: The Newsworthy Business Scorecard — $37

WHO WE SERVE

Minority- and women-owned businesses are creating jobs, serving communities, solving problems and building remarkable companies every day. But doing great work doesn't automatically mean people know about it.

Minority-Owned Businesses

Women-Owned Businesses

Entrepreneurs & Founders


Executives & Organizations


MEET THE FOUNDER

I've spent more than 20 years telling other people's stories. Now I help businesses tell theirs.

I'm Queen Marie Torres, Founder and CEO of Declare! Media Solutions.

For more than two decades, I've worked in journalism and storytelling, including more than a decade in news leadership. I've developed stories, produced newscasts, coached journalists and helped build award-winning news teams.

  • Along the way, business owners began asking me questions:

    "How do I get my business on the news?"

    "Is my story newsworthy?"

    "Why aren't reporters interested in what we're doing?"

    I realized I could take everything I had learned inside the newsroom and use it to help people on the other side of the pitch.

    That's why I created Declare! Media Solutions.

    I help business owners find the story hiding inside what they're already doing, understand what makes journalists pay attention and communicate their expertise with greater clarity and confidence.

    I have a particular passion for helping minority- and women-owned businesses because powerful stories and expertise exist in every community—even when those stories don't always receive equal visibility.

    Before I was a PR strategist, I was the journalist deciding which stories deserved a closer look. That's the perspective I bring to every Declare! client.

20+

Journalism & Storytelling

10+ 

News Leadership

AWARD-WINNING

News Teams & Programming

BUSINESS NORTH CAROLINA

2023 Power List — Media & Communications

NABJ

2023 Power List — Media & Communications

20+

Journalism & Storytelling

10+ 

News Leadership

AWARD-WINNING

News Teams & Programming

BUSINESS NORTH CAROLINA

2023 Power List — Media & Communications

NABJ

2023 Power List — Media & Communications

Getting noticed is only the beginning. Declare! helps businesses use stronger storytelling and media visibility to build the credibility that can open doors to new opportunities.

Do not promise guaranteed media placements, revenue or business results.

  • VISIBILITY

  • CREDIBILITY

  • AUTHORITY

  • OPPORTUNITY

  • GROWTH

YOUR STORY DESERVES TO BE SEEN

We know what makes a story matter, what makes a source media-ready, and how to help you show up with confidence.

WHO I HELP

Minority- and women-owned businesses, entrepreneurs, executives and organizations that are doing meaningful work but need greater visibility.

WHAT I HELP THEM DO

Find their strongest stories, become media-ready, earn greater visibility and build credibility.

WHY ME

I am Queen Marie Torres, a veteran journalist and news leader with more than 20 years of journalism and storytelling experience and more than a decade in news leadership. I bring the perspective of someone who has actually worked on the other side of the media pitch.

THE DECLARE! DIFFERENCE

PR looks different when you've been on the other side of the pitch.

NEWSROOM PERSPECTIVE

I understand how journalists evaluate stories because I've spent decades working inside newsrooms.

STRATEGIC STORYTELLING

We uncover the people, impact, timing and relevance that can turn a business announcement into a stronger story.

MEDIA READINESS

We prepare business owners and executives to communicate clearly and confidently when opportunities arrive.

Choose how you want to Declare! your story.

This is a block description. To edit, click and type the text or replace it with your own custom content
DECLARE! STRATEGY

For entrepreneurs who want Queen's newsroom perspective without committing to ongoing PR.

Services can include

  • Newsroom Review

  • Media Strategy

  • Media Training

  • Workshops

DECLARE! MEDIA

Higher-level support for businesses and organizations ready for greater visibility.

Services can include:

  • PR Strategy

  • Media Relations

  • Executive Visibility

  • Story Development

  • Media Preparation

Let's Elevate Your Brand's Story

Ready to position your message
where it counts most?