Along the way,
business owners began asking me questions:
"How
do I get my business on the news?"
"Is
my story newsworthy?"
"Why
aren't reporters interested in what we're doing?"
I realized I could
take everything I had learned inside the newsroom and use it to help people on
the other side of the pitch.
That's why I created
Declare! Media Solutions.
I help business owners
find the story hiding inside what they're already doing, understand what makes
journalists pay attention and communicate their expertise with greater clarity
and confidence.
I have a particular
passion for helping minority- and women-owned businesses because powerful
stories and expertise exist in every community—even when those stories don't
always receive equal visibility.
Before
I was a PR strategist, I was the journalist deciding which stories deserved a
closer look. That's the perspective I bring to every Declare! client.